Digital Media

Digital Media – Audience led, data-informed digital media

What we do

Digital media
planning

Search

Programmatic media

Display and retargeting

Social ads

Video ads

Sponsored content

Media attribution modelling

Let’s talk about your media.

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Assess your current performance.

Digital Media Audit

Audience-led digital media

Curious, connected and well–researched. The modern customer has access to multiple channels to take their journey from initial research all the way to becoming a potential advocate for your brand. Their personalities, attitudes, beliefs, values and experiences shape their interactions with your brand along their journey. These factors all make each journey unique from the next customer.

Digital media matched to the customer journey

We need to understand the customer journey…

Every step along the way counts towards that destination. Whether it’s an initial engagement, trial sign-up or final purchase – the customer requires a different experience at each step, personalised for their unique journey.

Our digital media stragetic framework

Let’s talk about your media.

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Assess your current performance.

Digital Media Audit

Human ingenuity mixed with AI precision

We combine the best of both worlds: the in–depth skills, knowledge and expertise of our team along with AI–driven automation to drive optimisation. Our team will align the media strategy and planning elements to meet your commercial targets, while our AI–based technologies will run micro optimisations in the background to ensure that you meet your desired campaign goals.

Understanding the impact of each channel

We aim to understand the overall purchase or conversion. Once enough data has been gathered, a custom position & time weighted attribution model will allow us to understand how each channel contributes to the overall purchase (or other desired outcome) within the customer journey.

Let’s talk about your media.

Get in touch

Assess your current performance.

Digital media audit

Digital Media integration

We recognise that digital media does not live in a vacuum. Our desire is to better understand how this channel better sits as a wider part of the customer’s brand ecosystem. We aim to offer an integrated digital media experience to get the most value out of all the elements of the brand ecosystem.

Digital media thatr gets better day by day...

We believe in rhythmic, continuous improvement – consistently moving resources and budget from non-converting activity to converting activity. With this system of continuous improvement, we help your media activity to become better day by day, every day.

Many of Australia's leading businesses partner with us, you should too.

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