Media Buying – Audience led, data-informed media buying
Curious, connected and well–researched. The modern customer has access to multiple channels to take their journey from initial research all the way to becoming a potential advocate for your brand. Their personalities, attitudes, beliefs, values and experiences shape their interactions with your brand along their journey. These factors all make each journey unique from the next customer.
Every step along the way counts towards that destination. Whether it’s an initial engagement, trial sign-up or final purchase – the customer requires a different experience at each step, personalised for their unique journey.
We combine the best of both worlds: the in–depth skills, knowledge and expertise of our team along with AI–driven automation to drive optimisation. Our team will align the media strategy and planning elements to meet your commercial targets, while our AI–based technologies will run micro optimisations in the background to ensure that you meet your desired campaign goals.
We aim to understand the overall purchase or conversion. Once enough data has been gathered, a custom position & time weighted attribution model will allow us to understand how each channel contributes to the overall purchase (or other desired outcome) within the customer journey.
We recognise that digital media does not live in a vacuum. Our desire is to better understand how this channel better sits as a wider part of the customer’s brand ecosystem. We aim to offer an integrated media buying experience to get the most value out of all the elements of the brand ecosystem.
We believe in rhythmic, continuous improvement – consistently moving resources and budget from non-converting activity to converting activity. With this system of continuous improvement, we help your media activity to become better day by day, every day.