UX/CX Design

UX/CX Design – Customer centric, data-informed digital experiences

What we do

User research

UX workshops

Customer persona
& journey mapping

UX/UI design

Interaction design

Service design


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Customer centricity is a must

The customers’ expectations from brand experiences have changed. Customers want to be treated as individuals, as opposed to ‘segments’, having experiences catered to them based on who they are and what they want at any given moment.
A desire to empathise with these customer expectations sits at the core of Next&Co’s experience design work.

Design based on insight

Our methodology puts the customers’ expectations at the centre and uses these expectations as the central truth for our experience design process.

Understand the customer

Use all available research and tools to understand the customer persona and their journey

Define problems

Examine the current state problems that the customer has

Ideate solutions

Create solutions to the customer problems

Test & benchmark solutions

Test & validate the solutions


Optimise the solution based on real market feedback

Many of Australia's leading businesses partner with us, you should too.

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