UX/CX Design – Customer centric, data-informed digital experiences
The customers’ expectations from brand experiences have changed. Customers want to be treated as individuals, as opposed to ‘segments’, having experiences catered to them based on who they are and what they want at any given moment.
A desire to empathise with these customer expectations sits at the core of Next&Co’s experience design work.
Our methodology puts the customers’ expectations at the centre and uses these expectations as the central truth for our experience design process.
Use all available research and tools to understand the customer persona and their journey
Examine the current state problems that the customer has
Create solutions to the customer problems
Test & validate the solutions
Optimise the solution based on real market feedback