Bringing a leader to the forefront online
Ardex Group is an international leader in their market, with a strong company ethos of empowering staff and putting customers first. They've been the number one name in innovative building systems for decades, but their website was not matching the companies standards.
While Ardex Group had an existing WordPress site, it was due for an update. As the business grew, they needed the internal ability to edit and add content to the website themselves, and the entire user experience and brand representation needed a refresh.
Ardex's expectations were clear from the get-go. They knew that a new website could help them to boost sales, increase website enquires, and drive the number of users navigating to their local providers. Our task was to develop such a website, that would have these goals at the core, able to be tracked for their internal KPIs.
We deployed our four-step bespoke website methodology — Research & Analysis, Content & Design, Development & Delivery, and Support & Optimisation — to design a brand new site that allowed users to easily navigate the site and make enquires, as well as find international locations and local providers, and keep up to date with all the latest Ardex news.
Increase In Conversions
Increase In Conversion Rate
Increase In Average Time On Site
Decrease In Bounce Rate