Driving brand awareness and bookings for one of Australia's largest dental networks

The Challenge

Maven Dental is Australia's largest non-insurance based dental support organisation. With more than 100 locations across the country and the backing of their parent company, Abano Healthcare Group, Maven Dental's brand already had a strong market presence.

Maven's digital media strategy was due for an overhaul, so they called on the team at Next&Co to drive their next level of brand awareness and online bookings.

Our solution

Our proprietary software, Prometheus, we assessed and identified wasted media spend and uncovered opportunities to redirect it with greater efficacy.

Through our reviewed digital media strategy and redirection of media budget, we reduced wasted budget spending and improved meaningful conversions at the same time. We then implemented ongoing monitoring & optimisation on a clinic by clinic level to ensure continuous campaign performance improvements and ongoing reduction of potential waste.