Generating meaningful digital media growth for the world's leading learning company
The Challenge
Pearson is the world's leading learning company providing education solutions to educators and students across all ages, interests and specialisations. In Australia and worldwide, the Pearson brand is well recognised and respected.
Turning their marketing attention to their B2C audience, Pearson needed help to increase awareness of their B2C offering while also focusing on customer acquisition.
Experience
Methodology
Our solution
Delivering a digital media strategy across paid search, paid social, video audio/digital audio platforms and Catch Up TV ads for all devices, we connected with Pearson's consumer audience on every level. The results speak for themself.
Stats
03Increase in New Customers
Increase in Traffic
Reduction in Cost Per Aquisition
Selected works
Le Buns
Le Buns is an up and coming Australian swimwear label that puts sustainability and environmental consciousness at the centre of what they do.
Sesame Street
With an abundance of iconic characters instantly recognisable across multiple generations.