Generating meaningful digital media growth for the world's leading learning company
Pearson is the world's leading learning company providing education solutions to educators and students across all ages, interests and specialisations. In Australia and worldwide, the Pearson brand is well recognised and respected.
Turning their marketing attention to their B2C audience, Pearson needed help to increase awareness of their B2C offering while also focusing on customer acquisition.
Delivering a digital media strategy across paid search, paid social, video audio/digital audio platforms and Catch Up TV ads for all devices, we connected with Pearson's consumer audience on every level. The results speak for themself.
Increase in New Customers
Increase in Traffic
Reduction in Cost Per Aquisition