TheNext

The digital marketing world loves a good campaign. We dish out awards and marvel at those that go viral but less frequently do we discuss how most don’t.

Earlier in March, Airbnb announced a gear change in their marketing strategy. After a year like no other, the travel and accommodation giant announced that performance marketing budgets would be drastically cut.

Amongst the options marketers have available in the business to business space, TV advertising has not historically been an avenue with much promise. But what about now it’s online?

The pandemic has taken a significant toll on businesses, particularly their marketing budget. According to a survey conducted in 2020, 65% of marketers anticipate a decrease in their annual marketing budget.

In a previous blog post, we explained why businesses should adopt agile marketing and its benefit in the long run. Now, numerous marketing companies have embraced this ideology, and newer teams need to focus more on predictability than speed.

Whatsapp’s privacy policy update has created chaos amongst users. A question of whether it would mandate data sharing with Facebook has created confusion amongst its users with over 25 million users switching to their rival, Telegram.

YouTube has announced that they are launching a new audio-based ad unit to reach users who utilise the platform for music and as a podcast player. It may seem odd for users that the popular site for videos will create audio ads; however, YouTube explains that users are consuming more audio centric-content.

Marketers who utilise Customer Data Platforms (CDPs) believe it is as essential as CRMs and DMPs when it comes to getting value out of their customer data.

In an increasingly regulated and privacy-centric world, first-party data and consent are becoming highly valuable and vital. More and more, brands are steering away from third-party data sources as technological changes and regulation continue to limit its effectiveness.

Business analytics is the process of discovering, interpreting, and communicating significant patterns in data and using tools to empower your entire organisation to ask any question of any data in any environment on any device.

Since Google announced its change to limit the search queries which it reports to advertisers, it appears that companies have reduced their spend for search queries across ad formats and device types.

Google has been iPhone’s default search engine for more than a decade. The US DoJ has put Google’s estimated $8 – 12 billion annual payments to Apple at the centre of its antitrust case against the internet group.

Agile has become more than just a software development method; it has become an ideology.

Marketers have always felt the pressure of justifying budget and costs; however, this time, it is a whole new ball game.

Google Ads has informed its users about the updates they are currently making, which will impact the way advertisers make business decisions.

The global pandemic and the lockdowns it has caused have had a significant impact on eCommerce.

Mobile apps have become increasingly popular over the years, from bank apps, healthcare, food delivery, and more.

One of the most popular social media platforms, Facebook, has announced its policy changes to its ad images, and it is going to benefit advertisers tremendously.

Recently Next&Co had a job advertisement looking for an SEO specialist to join our ever growing team.

Google’s recent SEO “glitch” created frustration for web users all over the world.

Our Head of Strategy Nick Grinberg was asked his thoughts on the impacts of COVID on ad spend.

The Shepherd Centre were really pleased to work on the digital strategy with the team at Next&Co.

Our Head of Strategy Nick Grinberg was asked his thoughts on managing SME expectations and the impacts of COVID-19.

We are pleased to have joined the Independent Media Agencies of Australia (IMAA) along with the other 9 new members.