TheNext

Marketers say it’s crucial to invest in SEO now more than ever.
Marketers say it’s crucial to invest in SEO now more than ever.

The pandemic has taken a significant toll on businesses, particularly their marketing budget. According to a survey conducted in 2020, 65% of marketers anticipate a decrease in their annual marketing budget.

Next&Co

17, Feb // 2 min read

Why predictability is more important than speed in Agile marketing
Why predictability is more important than speed in Agile marketing

In a previous blog post, we explained why businesses should adopt agile marketing and its benefit in the long run. Now, numerous marketing companies have embraced this ideology, and newer teams need to focus more on predictability than speed.

Next&Co

21, Jan // 3 min read

WhatsApp is receiving significant backlash due to its privacy policy update
WhatsApp is receiving significant backlash due to its privacy policy update

Whatsapp’s privacy policy update has created chaos amongst users. A question of whether it would mandate data sharing with Facebook has created confusion amongst its users with over 25 million users switching to their rival, Telegram.

Next&Co

19, Jan // 2 min read

YouTube Launches Audio Ads to Reach Music & Podcast Listeners
YouTube Launches Audio Ads to Reach Music & Podcast Listeners

YouTube has announced that they are launching a new audio-based ad unit to reach users who utilise the platform for music and as a podcast player. It may seem odd for users that the popular site for videos will create audio ads; however, YouTube explains that users are consuming more audio centric-content.

Next&Co

08, Dec // 2 min read

CDPs vital for getting value out of customer data
CDPs vital for getting value out of customer data

Marketers who utilise Customer Data Platforms (CDPs) believe it is as essential as CRMs and DMPs when it comes to getting value out of their customer data.

Next&Co

07, Dec // 2 min read

First party data is growing in importance as we move towards increasing privacy and consumer controls globally
First party data is growing in importance as we move towards increasing privacy and consumer controls globally

In an increasingly regulated and privacy-centric world, first-party data and consent are becoming highly valuable and vital. More and more, brands are steering away from third-party data sources as technological changes and regulation continue to limit its effectiveness.

Next&Co

04, Dec // 2 min read

The new Google Analytics
The new Google Analytics

Business analytics is the process of discovering, interpreting, and communicating significant patterns in data and using tools to empower your entire organisation to ask any question of any data in any environment on any device.

Next&Co

29, Nov // 2 min read

A significant drop in spending attributed to Googles’ search queries
A significant drop in spending attributed to Googles’ search queries

Since Google announced its change to limit the search queries which it reports to advertisers, it appears that companies have reduced their spend for search queries across ad formats and device types.

Next&Co

20, Nov // 2 min read

Apple is developing its own search engine
Apple is developing its own search engine

Google has been iPhone’s default search engine for more than a decade. The US DoJ has put Google’s estimated $8 – 12 billion annual payments to Apple at the centre of its antitrust case against the internet group.

Next&Co

04, Nov // 2 min read

Why businesses should adopt agile marketing
Why businesses should adopt agile marketing

Agile has become more than just a software development method; it has become an ideology.

Next&Co

26, Oct // 2 min read

The importance of adapting your marketing budget
The importance of adapting your marketing budget

Marketers have always felt the pressure of justifying budget and costs; however, this time, it is a whole new ball game.

Next&Co

15, Oct // 3 min read

Google Ads to limit Search Terms reporting
Google Ads to limit Search Terms reporting

Google Ads has informed its users about the updates they are currently making, which will impact the way advertisers make business decisions.

Next&Co

08, Oct // 2 min read

Immersive Tech Effect on eCommerce
Immersive Tech Effect on eCommerce

The global pandemic and the lockdowns it has caused have had a significant impact on eCommerce.

Next&Co

02, Oct // 2 min read

Why mobile applications are becoming more popular
Why mobile applications are becoming more popular

Mobile apps have become increasingly popular over the years, from bank apps, healthcare, food delivery, and more.

Next&Co

28, Sep // 2 min read

Facebook removes the 20% text limit on ad images
Facebook removes the 20% text limit on ad images

One of the most popular social media platforms, Facebook, has announced its policy changes to its ad images, and it is going to benefit advertisers tremendously.

Next&Co

25, Sep // 2 min read

How big is the gender gap in SEO?
How big is the gender gap in SEO?

Recently Next&Co had a job advertisement looking for an SEO specialist to join our ever growing team.

Next&Co

18, Sep // 2 min read

Google’s SEO Glitch Cost Australian Businesses Millions During COVID-19
Google’s SEO Glitch Cost Australian Businesses Millions During COVID-19

Google’s recent SEO “glitch” created frustration for web users all over the world.

Next&Co

17, Aug // 2 min read

Media agencies see positive signs with a pickup in ad spend
Media agencies see positive signs with a pickup in ad spend

Our Head of Strategy Nick Grinberg was asked his thoughts on the impacts of COVID on ad spend.

Next&Co

17, Aug // 1 min read

HearHub is an exciting new project for The Shepherd Centre
HearHub is an exciting new project for The Shepherd Centre

The Shepherd Centre were really pleased to work on the digital strategy with the team at Next&Co.

Next&Co

16, Aug // 1 min read

Indies ‘get your shit together’: holding group challengers set on reclaiming their ‘golden era’ through COVID
Indies ‘get your shit together’: holding group challengers set on reclaiming their ‘golden era’ through COVID

Our Head of Strategy Nick Grinberg was asked his thoughts on managing SME expectations and the impacts of COVID-19.

Next&Co

29, Jul // 1 min read

Next&Co join the IMAA
Next&Co join the IMAA

We are pleased to have joined the Independent Media Agencies of Australia (IMAA) along with the other 9 new members.

Next&Co

27, May // 1 min read

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